

I’ve recently completed a project for the Design Museum Shop, creating this truly “pop-up” shop out of Dufaytlite’s Ultraboard material. The Museum Shop wanted a structure they could easily pack up, manoeuvre about, stock-up and start selling and this little “shed” contains all the bits they need to take their shop on the road.
The Shed-like design came about when they shared with me a shed graphic they’re using to promote some home-grown product and I couldn’t resist the temptation to play with the shed walls and roof, and the shack-style flappy windows.
Look out for the #ShopShed during London Design Festival, when it will be popping-up in the following places:
Saturday 17 – Sunday 18 September – Open House at Commonwealth Institute, South Kensington
Thursday 22 September – Tom Dixon’s Dock
Friday 23 September – Designer’s Block at Farmiloe Building (plus workshop with Will Shannon); then dashing back to the museum for Design Overtime until 10pm
Saturday 24 September – Tent at Old Truman Brewery (with Will Shannon)
Sunday 25 September – Design Museum shed will be displayed in Riverside Hall atrium.

Here’s the first of my collection of individually upholstered (in a variety of marvellous BUTE fabrics) giant building blocks for SHELTER - an installation curated by JJAM at Tent London. Production is fully underway and my pattern-cutting abilities are being pushed to the limits!
My project provides the building blocks and asks visitors to BUILD their own SHELTER. The 35 tetris-shaped building blocks can be laid-out or stacked high with the form, structure and element of privacy of each shelter determined by the builders themselves – an opportunity no self-respecting child of the 80’s should pass-up!
More news and pics about this coming soon x
Shell and Reggie feature on Creative Boom’s piece about Ultraboard Designers.
Ultra Board Designers
Posted by Katy Cowan in News on Friday 5th August 2011. Tagged with Product Design, Furniture.

Ultra Board’s strength, versatility, intricate cutting capability and environmental credentials means it has become a hugely attractive material for talented designers like Julian Mayor and Shell Thomas.
The innovative substrate – which has been used in window displays for the likes of Selfridges, Oliver Bonas and Muji – is ideal for use in temporary, one off structures or lifetime products such as furniture, due to its incredible strength in load-bearing situations and 100% recyclability. The product’s green performance – including being ultra lightweight and requiring no landfill – has driven its popularity with designers favouring the corrugated edge that exposes its honeycomb centre and instantly demonstrates its recyclable components.
Shell Thomas – Reggie the Eco Rocker
Shell’s Reggie the Eco Rocker has already proven a huge hit with parents, children and design fans at exhibitions such as Design Futures at Decoration + Design in Melbourne. Reggie is the sustainable alternative to the traditional treasure, is made entirely from 100% recyclable substrate Dufaylite Ultra Board and arrives flat-packed, easily assembled and ready to be brought to life with paint, crayon and glitter by budding young designers. Reggie measures: Length 110cm, Seat Height: 45cm, Overall Height: 74cm.
Shell recently won the Product Innovation award at the Not on the High Street Make Awards 2011 for Reggie and is currently collaborating with JJAM for Tent London and the London Design Festival 2011.
Shell Thomas is an Australian product designer based in London who graduated from Sir John Cass in 2010 with a degree in FdA Furniture Making. Since then, Shell has drawn from a diverse palette of sustainable materials to create wonderful objects and products; adopting traditional and modern processes to achieve a union of textures and colours in often playful applications.
Reggie’s been hitting the press a bit recently, and this is a lovely post by Jamie at the amazing blog, Design Milk.

Shell Thomas is an Australian product designer based in London who has created this adorable rocking horse from cardboard.
Reggie the Eco Rocker is made entirely from 100% recyclable Dufaylite Ultra Board, so he’s a sustainable alternative to the typical wooden rocking horse. He comes flat-packed and can be easily assembled and even customized using your child’s art supplies.
Read more at Design Milk: http://design-milk.com/reggie-the-eco-rocker/#ixzz1V091Iazq

Following on from the success of Everyday Delights at Tent London last year, curated by JJAM Curators Collective, I will once again be collaborating with JJAM alongside four other London-based designers in a challenge to create a series of personal spaces where public becomes private, using textile samples, offcuts and unwanted extras.
The project is in partnership with Bute Fabrics and presents an opportunity to showcase imagination, innovation and personality while working within a truly sustainable framework.
The resulting work will be exhibited at Tent London, 22-25 September 2011 at the Old Truman Brewery and will invite visitors to engage with the shelters as a haven to rest and revive in or a personal HQ from which to broadcast social media.
We have won the Innovation Award for Reggie at the Not on the High Street Make Awards, 2011!
Have a look over here to read about the awards and check out the winners of the other categories. To celebrate, we are offering a terrific 20% off Reggie on Not on the High Street and Eco Rocker!

I am super pleased to announce that Reggie the Eco Rocker has been shortlisted for the Not On The High Street Make Awards 2011 Innovation Award.
And we’re in great company, too - with the very awesome Andrew Tanner and lovely Takae Mizutani & Sons shortlisted in the same category!
Thanks so much to everyone on the judging panel for these exciting awards - can’t wait to see what happens next!
Curate 40 x Pedlars Pop-Up Shop in Notting Hill opens tonight!
Come along to see Reggie rocking-out in Pedlars, alongside a fantastic selection of print, product and accessories!
Join us for the launch from 6:00pm - 8:00pm